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Community can change lives
adidas

Kader and Seyfu are two refugees from Eritrea and Ethiopia that found home in British soil.

Just as in anything in this game we call life, some people are just born with it. At 20 and 23 years young respectively, they have shown us how fast can look so effortless. With only a few years of running experience under their belts, their marathon and personal bests rocking the acclaimed Adios Pro 3s, are astonishing.

Crossing the Mediterranean Sea and English Channel in hopes to build a life well-lived, luckily brought Kader and Seyfu home in the arms of the adidas Runners community.

Immersing in a foreign culture and language is a trial of its own, only those who experience it will truly comprehend.

This film aims to capture a glimpse of their touching story, and serve as a testimony on how community can change lives.

Project:

Community can change lives

Client:

adidas

Agency:

M&C Saatchi SE

Director:

Bruno Rauhofer

Producer:

Daisy Beagles, Meesha Patel

Production Company:

Raw & Restless

Creative director

raw and restless credits

Talent:

Kader Seyed, Seyfu Jamaal, Ayo Dada

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